News releases are one of the most commonly used tools by PIOs. The order of information for a news release is:

News releases are one of the most commonly used tools by PIOs. The order of information for a news release is:

  • Less important information, details, official quote.
  • Most important information, less important information, sentence supporting the lead.
  • Most important information, sentence supporting the lead, less important information.
  • Official quote, most important information, details.

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