A hurricane has hit your community, and the media have started to report negatively on your organization’s response. As the PIO, you respond by:

A hurricane has hit your community, and the media have started to report negatively on your organization’s response. As the PIO, you respond by:

  • Calling your favorite reporter to give her an exclusive.
  • Providing information and updates to the media in a timely manner.
  • Putting a message on your voicemail that the situation is being taken very seriously and negative reports are inaccurate.
  • Shielding senior officials from comment.

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